
Bunkie Righter
GuideStar
Williamsburg, VA, USA
Kony 2012 hits the airwaves, and millions are drawn to it. To do what, I wonder? Share it, talk about it, love it - or hate it, to be sure - but to change the situation? And what is it they would do? Is it clear? Is it right? Is Invisible Children the vehicle to do it? How do we know? I have been fascinated watching the saga, and keep wondering: what will be the outcome? And will it be the outcome intended by the nonprofit Invisible Children? How will we know?

Senior Research Associate and Program Director
National Center for Charitable Statistics
Center on Nonprofits and Philanthropy
Urban Institute
Washington, DC, USA
I started working in the nonprofit sector in the mid-1980s. The big innovation then was the spreadsheet. I was the first person to prepare our multimillion dollar annual budget with one. I helped other nonprofit organizations implement their first databases for managing their mailing lists. And many were just learning the joys of word processing!
I don't feel old, but times have changed - or so it seems on one level. But on another I am not so sure.

Consultant
Coyote Communications
Portland, OR, USA
Back in the 1990s, when the Virtual Volunteering Project was documenting best practices in involving and supporting volunteers via the Internet, one of the methods for involving online volunteers was creating what I called byte-sized volunteering assignments.

My Computer Guy
It was a dark and stormy night. My face was bathed in the blue glow from the laptop's screen. I sat staring at an email. "We won't have anyone to take on the project manager role for the upcoming major technology project at our organization. Do you think that could be a problem?"

Assistant Professor
School of Public Affairs and Administration
Rutgers University
Newark, NJ, USA
I've seen many nonprofit organizations struggle with how to harness the growing capabilities of social media to build community and resources. More extensive use of Internet applications to reach others is apparent - Facebook pages, Twitter accounts, email , and text messages are informing stakeholders about the latest organizational news - yet what further steps should be taken? In email broadcasts and online campaigns, many nonprofits refer to a community of supporters. What strategies should be employed when this reference to “community” is more hopeful than real? Setting and meeting higher expectations of social-media use begins with how nonprofit managers conceive of stakeholders online, and then engage with them.

Director, Information Technology
The Duke Endowment
Charlotte, NC, USA
Our Heritage
James B. Duke was an innovative businessman in the early twentieth century. He decided to share his immense wealth with the people of North Carolina and South Carolina when he founded The Duke Endowment back in 1924. Decades of support followed for higher education, child care, rural church and community development, and healthcare in the Carolinas.
Cool Stuff to See, Wisdom to Hear
Now run the clock forward to 2012 -- we have produced some cool videos highlighting the work of our grantees that people need to see but aren’t finding easily. We know that social media is now mainstream, with half the US population on Facebook. We want to hear some wisdom of the crowds, including hearing from people we don’t already know. So our Communication Director, Charity Perkins, and our Associate Director, Jeri Krentz,worked the hallways and watercoolers and built consensus among our board and staff that the time was right for launching our Facebook page.













